CategoryBusiness Case

International Strategy Report – Oporto (2)

Foreign Market Entry Mode Market entry mode is defined as measures and plans that are needed to be considered before a company grows its business into a foreign market. Entry mode actually is the most important decision to be taken by a company (Borneck, 2015). Entry modes are classified into types, considering the level of commitment for resources, the risk factor involved, and check and balance...

International Strategy Report – Oporto (1)

Executive Summary This report is developed in the continuity of the previous report, which was conducted to analyze the possibility and probability in terms of the macro environment for Oporto to enter the flourishing Pakistani fast food market. This report is aimed to recognize and address the possible issues and problems that Oporto may face while expanding their business in a foreign market...

Strategic Audit Report of Burger King

Introduction Founded in 1954, as the Insta-Burger King is an American based fast food company. It is the second largest burger restaurant chain in the world (Lewis, 2018). The company claims to have more than 14000 franchise worldwide. The number of operational countries is 100. The increase in the sale of quick-service restaurants has affected the sales of fast food burger restaurants. Burger...

Portland Design & SEO – Case Study

Introduction Security, especially system security is a vital field of interest for companies working in the information technology industry. The lack of security measures may end up in a security breach. Portland Design & SEO is a medium-sized IT company that provides web hosting design and other related services to its customers. Recently the company has gone through a massive security...

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