CategoryBusiness Case

Emergent strategy in an entrepreneurial firm: The case of Lenovo in its formative years

Introduction Developing a strategy or strategic options are a vital part of running a process, particularly for a business. Emily Shu, in her article about emergent strategy in entrepreneurial firms, had discussed different types of strategies and their adoption in context with the Lenovo especially about the strategies adopted by Lenovo in its formative years. The findings of this study claim...

Business Case for Implementing CRM – IMG Group

Ilyas and Mustafa Galadari Group The IMG or Ilyas and Mustafa Galadari Group is a commercial organization that has multiple activities and services. The IMG a Dubai based group, that works in construction, automobiles, real-estate, international branding, leisure and entertainment, foods storage and franchise, transportation, such as distribution and repairing of automobiles and manufacturing of...

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