28 March 2020

International Strategy Report – Oporto (2)

In Business Case, Business Plan, Case Study, Project Report

28 March 2020

9 Min Read

28March

Foreign Market Entry Mode Market entry mode is defined as measures and plans that are needed to be considered before a company grows its business into a foreign market. Entry mode actually is the most important decision to be taken by a company (Borneck, 2015). Entry modes are classified into types, considering the level of commitment for resources, the risk factor involved, and check and balance...

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24 March 2020

International Strategy Report – Oporto (1)

In Business Case, Business Plan, Case Study, Project Report

24 March 2020

11 Min Read

24March

Executive Summary This report is developed in the continuity of the previous report, which was conducted to analyze the possibility and probability in terms of the macro environment for Oporto to enter the flourishing Pakistani fast food market. This report is aimed to recognize and address the possible issues and problems that Oporto may face while expanding their business in a foreign market...

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21 March 2020

Common Ethnographic Research Methods and Reflection

In Case Study, Critical Essay, Reflection

21 March 2020

7 Min Read

21March

Common Ethnographic Research Methods Ethnography is defined as “the study and systematic recordings” of human customs and cultures. Ethnography is one of the qualitative research methodologies (Snow, Morrill & Anderson, 2003) that are used to answer the complex questions about nature and the natural phenomenon. The most commonly used approach in anthropology for qualitative research is...

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17 March 2020

ARTs 220 – Anthropological Theories

In Case Study, Critical Essay

17 March 2020

8 Min Read

17March

Anthropology is the study of cultures, using the qualitative observatory method to understand humans (Barrett, 2009). Originated from the Greek, Anthropology, “Anthropos” means humans and “logos” mean study, is defined as the study of human or the science of humanity (Barnard, 2000), ranging from biological evolution to social and cultural development. Despite being the inauguration of different...

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